SEO Basics: Now Make Your SEO Base
1. What is SEO: Search Engine Optimization is an worl'ds best technique to promoting a business or website over the internet. In this technique we optimize a website according to search engine guidelines (it's a specified rules and regulation that is must to follow). If we didn't optimize a website according to these rules and regulation then we could be penalized (decrease in search engine visibility). That's why we need to optimize a website according to search engine guidelines mainly google's.
2. How to do SEO: To do SEO we should have a website on which we perform seo. In this step we follow below mentioned points:
I. Keyword Research: Keyword research is the most important first step that should not be taken too lightly
II. Competition Analysis: Know you competition! What are they doing? Where do they rank, for which terms?
III. Web Design: Always remember that website design and architecture should have search engine friendly.
IV. Sitemaps: It's also an important part of On-page seo, your website's sitemap should have submitted in webmaster tool. That informe you about website's error's
V. Web Analytics: Both webmaster tool and web analytics provides a code that should be available in the website's head portion. Web analytics gives a overview of about website's traffic.
VI. Content Generation: Update a website on daily basis with quality content. That helps to attracting search engine attention to crawl a website on daily basis.
VII. Building Links: We do link building to attracting huge organic traffic. Without link building we can't get traffic and link juice that helps to boost up website's ranking and search engine visibility.
VIII. Trust and Community Building: Trust and Comunity building is done through Sociam Media Optimization. That's why it's necessary to engage with users on social media site's. Which helps to making a brand name and as well as attracting more traffic to a website.
IX. Ranking and Traffic Analysis: Record your website's ranking and traffic on weekly or monthly basis. It helps to know about that how much website's ranking or traffic improve or not.
X. Benefits Analysis: At the end every one want's to get more benefited through his business or website that is also called Conversion Analysis. To get more conversion website should be perfect according to all above mentioned point.